• The world of business is in constant change and the world of sales is evolving to keep up.
  • The book ‘Selling Through Partnering Skills’ looks at the evolving world of sales and sets out what people need to do to refine their approach and how they can take it to the next level through understanding partnering intelligence (PQ) and the innovative VALUE Framework.
  • Classic, Consultative, Value Based and Enterprise selling are all considered
    using existing and more modern thinking, brought together with advice on practical application of the most modern techniques
  • Put simply, Fred’s work helps people and businesses improve their sales approach so they will achieve better results.
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  • Selling is changing, and sales professionals need to keep in touch with the
    latest trends to stay relevant and further their careers.
  • Hybrid Selling does not just cover the clever use of tools and technology: it defines the way salespeople can adapt to a future that needs a multi-faceted
    approach to drive success.
  • Read this book to understand: The essentials of selling as a foundation for
    winning business The virtual selling techniques and innovative tools that can
    give you an edge How to manage sales opportunities based on delivering
    outcomes Why salespeople must embrace the skill of leading customers What
    value really is and how to create it with – and for – customers The key elements
    needed to expand meaningful business relationships.
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