Selling Through Partnering Skills

The modern approach to winning business

‘Selling Through Partnering Skills’ looks at the evolving world of sales and sets out what people need to do to refine their approach. It explores how they can take it to the next level through understanding partnering intelligence (PQ) and using the innovative VALUE Framework.

Classic, Consultative, Value Based and Enterprise selling are all considered using existing and more modern thinking, together with advice on practical application of the most relevant techniques.

Put simply, it helps individuals and businesses improve how they sell in the modern sales environment so they will achieve better results.

Whats Inside? Meet the author

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Who is it for?

Using partnering skills with customers is a new approach to winning business. It inspires a different ethos to sales and selling so that anyone with a degree of commercial responsibility in an organisation, from top to bottom, would benefit from learning about ‘Selling Through Partnering Skills’.

Whether VP Sales/Sales Director, Account Manager, Business Development Manager, Account Executive or Sales Representative, understanding this important new approach to selling will provide an invaluable opportunity to generate more business and build a successful career.

Channel Managers/Distribution Managers and those with responsibility for driving sales through indirect routes would also benefit by developing their understanding of partnering intelligence.

If winning business is a prime concern, then this is the book for you!

Training

New approaches to selling need to be learnt, so we deliver training on both a ‘Strategic’ and ‘Tactical’ basis. Our interventions are designed to have maximum impact for both individuals and the organisation.

Coaching

We are all about helping others achieve better results and improve their results using partnering skills. We also recognise that refining approaches to selling can be challenging so we are here to help on an individual or group basis

Consulting

Implementing new strategies can be daunting due to the number of things that can and should be done. We use our experience in the world of sales and sales development plus expertise in Partnering Intelligence to make this easier.

How we can help

Comments about Fred

I have had the opportunity to work with Fred Copestake within our structure for our sales and marketing teams throughout Europe. Fred participated in over 30 programs presented to our teams even intervening directly in certain markets for additional focus and assistance.

I collaborated directly with Fred on numerous occasions in preparing specially formulated programs for our distribution teams across Europe. The programs enabled the participants to share their experiences and then formulate the best practices to be used.

The wonderful thing about Fred is his capacity to adapt to all environments/cultures and get the message across. Any company desiring to contract Fred’s services will surely be happy to know they will get their money’s worth for the focus that your teams will go away with enabling better sales and focus in their markets.

Michael Covarrubias / Sales Manager, Eurocermex

I’ve worked with Fred in two of my previous roles where he gave insightful, comprehensive and engaging sales training.

Fred tailors programme content to suit specific objectives and the feedback received from attendees was fab.

I wouldn’t hesitate to recommend working with Fred if you have any sales, marketing or events training requirements.

Sarah Farrell / Marketing Director, Inspiring Learning

I felt it was money and time well spent.

I thought the trainer was very much on top of his game capable of adapting or bringing theories or concepts that were not necessarily part of the initial session plan as and when it was needed.

Good balance between what was taught (a lot of theory and research thrown into the mix) and what was coached, so that we got to our own answers.

I also liked how everybody bought into it and participated. It was a very productive bonding exercise, with a lot of positive energy and desire to apply the learnings.

Managing Director

We have been working with Fred for a number of years on a variety of training and consultancy projects, most notably the planning and implementation of the ‘Coronacademy’.

Fred has also been used in a consultancy capacity, the most significant being a review of the working practices of one of our largest Distributors. This project involved a large amount of sustained foreign travel and interaction at a senior level.

Finally Fred has been involved in the coaching and development of some of our internal staff – providing a useful resource in helping them achieve personal goals.

Fred is motivated and hardworking and provides a highly creative element to our business.

Giovanni Colaicovo / Sales Director, Grupo Modelo

Fred is an enthusiastic and professional trainer. His enthusiasm is infectious, with participants on his training leaving with confidence and determination.

He is skilled in understanding the differing learning needs of groups and tailoring his approach to match the sales needs of different types of organisations.

Fred stays up to date with sales best practice feeding in the latest research without losing sight of the fundamentals.

Claudine McClean / Customer Business Director, Structured Training

I had the pleasure of meeting Fred at a a sales course in Manchester and I can honestly say that he was by far the most enthusiastic trainer I have ever come across.

His vast knowledge base, people skills and communication skills are like no other and everything I learnt on the course has helped me to develop as a sale professional over the last year.

I would have no problem in recommending him to any company!

Zoe Ryan / Account Manager, EBC

I have worked on a number of projects with Fred which have all been successful and of great value to me and the team he has been working with.

Fred is great at understanding the context of a business so the ideas generated are really usable.

I would recommend Fred to anybody who is looking for a business improvement as he not only delivers results but is fun to work with.

Ross Humphries / Country Manager, New Yorker

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